Big data is ‘general purpose’
SYS-CON Media blogger Rupert Tagnipes recently described the state of big data analytics. He emphasized that while large data sets are not new, there is a revolution in data analysis underway in all industries. Not only can they begin taking insight from big data, in Tagnipes' opinion, it is important that they do so.
Tagnipes wrote that while many of the first uses of the Hadoop file system were concentrated in high-tech sectors, with web giants among them, there is room for data analysis in a wide variety of companies, even those with little relation to high-speed internet services.
The rise of social media is one trend that Tagnipes believes will affect the use of big data analytics by companies in the wider world. Social networks act as a source of constant sentiment information, both internal and external, that can be mined for data. Social information is unstructured data but, in the modern analytics climate, such intelligence is usable.
Social media can be a business barometer in many different fields. The Washington Post recently reported that stock traders have taken to examining sentiment from online sources to make informed decisions.