Big data analytics will be more streamlined in 2013

There are a number of technologies and trends expected to impact the IT landscape in 2013, especially the use of big data analytics. Companies that can manage and study the information in their systems can benefit from offering customers more personalized advertising or identifying trends to help the corporate decision-making process.

Virtualization Review’s Elias Khnaser recently predicted what he expects will take place this year regarding the evolution of big data. Although large companies with vast resources are often at the forefront of technological innovation, smaller businesses can also take full advantage.

“I’m a huge believer in big data analytics – it will change the world and the way we do things,” Khnaser wrote. “I think 2013 will amplify the tools and capabilities to use big data analytics in an easier and more streamlined approach, where small and large business will be able to benefit from it.”

Although it is apparent that big data is helpful for companies of all sizes, large firms especially believe that the IT trend is crucial for future success.

More large businesses planning big data initiatives
King Research recently surveyed businesses that earn more than $1 billion in annual revenue on behalf of Actuate and found that more than 25 percent already have a big data project, while 34 percent are currently planning such an initiative. For the 40 percent of firms that have not done either, King Research founder Ross King indicated that some respondents said they simply lack enough trained professionals to handle the process and others cited costs.

Nobby Akiha, marketing senior vice president at Actuate, said that the survey results are a clear indication that big data will be crucial for companies moving forward. By leveraging business intelligence and analytics tools, firms can manage these information sets more effectively.

“As seen in the research, the real challenge is how to distill this massive amount of data into something that’s digestible and meaningful – data that can be used to make qualified decisions,” Akiha said.

Since businesses are producing more information than in previous years, it is crucial for companies to get ahead and analyze their data sooner than later or they may find themselves struggling to keep pace with rivals.